Our world is evolving all the time, values change, standards change, expectations change. This means that the way Marketing & Sales (M&S) has been traditionally practiced in the last decade needs a critical look.
Is the way your M&S behaves still the best to cope with today’s requirements, needs and expectations?
Are they cost-effective and do they still deliver the tremendous results they realised in the past?
If you can answer NO to the above questions,
it is time to embrace change!!!!!
A good way forward is to make use of an external M&S advisor, either to assist and stimulate your M&S department or to act locally on your behalf in the market places which are at the boundaries of, or outside, your traditional catchment area.
Out-Sourcing Marketing & Sales leads to enhanced business.